@marsincorporated's Anton Vincent explains why, as message targeting gets more precise, creativity can become the true competitive edge in influencing commerce and behavior. Watch the full Deloitte Digital Marketing Beyond episode here: deloittedigital.com/us/en/podcasts/marketing-beyond/anton-vincent-mars-wrigley-building-brands-with-purpose.html #AttentionEconomy #Creativity #MarketingStrategy #DigitalInfluence #PrecisionMarketing #DeloitteDigital #MarketingBeyond