Phenom U is built for college athletes. This is our first official campaign. Earlier this year at a rivalsdotcom 5⭐️ camp, we didn’t offer deals or ask for posts. We just put gloves in athletes’ hands and let the product speak. 👇👇👇 One of those athletes made a big play wearing Phenom. The clip went viral — ~150K+ organic views. At the time, Ohio didn’t allow high school NIL. So nothing moved forward. Months later, the rules changed. Fast Forward to now: • Incoming true freshman • Four-star running back • Ohio State signee This is the first official Phenom U campaign — our college-athlete partnership platform. Built on product seeding. Built on timing. Built for athletes who earn it. More athletes. More schools. More coming. Welcome to Phenom U, favourakih 🅿️ 💾 Save this. This is the standard. #PhenomU #Buckeyes