A new era for usc_athletics. Wayne Guymon has been named Vice President & General Manager of Learfield’s USC Sports Properties, bringing 25 years of experience in sports partnerships, media, and business development to the Trojans. As Learfield begins managing USC’s multimedia rights partnership on July 1, 2026, Wayne will lead revenue growth, fan engagement, and NIL solutions in Los Angeles and beyond. 🔗 Link in bio to learn more. #Learfield #USCAthletics #FightOn #CollegeSports #NIL #SportsBusiness #TrojanFamily