Meet @Armando I. Silva , the Latino artist behind our limited-edition Jalapeño Lime Potato Chips—available exclusively at @target this Latino Heritage Month. Armando was born in Zacatecas, Mexico and is now based in Colorado! His vibrant artwork and designs are a celebration of childhood, culture, and community. Like luchadores (Mexican wrestlers), donning Lucha Libre masks in the ring, we feel empowered when we celebrate our culture, too! 🥳 These delicious potato chips highlight some of our favorite heritage flavors, represented by Lucha Jalapeño and Lucha Limón. Both bring unique flavors to the ring (and to these chips) with spice and tang, but we especially love when they’re brought together as one: Jalapeño Lime! Juntos es Mejor. 💚 #sietefoods #armandosilva #latinoheritagemonth #heritagemonth #juntoscelebramos