In Sonora, being a ‘coyota’ means embodying strength, resourcefulness, and deep pride in one’s roots. Our founder, Janet, chose the name Coyotas to honor the fierce women who inspire her and to remind her daughters—and all of us—to stay true to where we come from. Together, we celebrate the spirit of strong, resilient mujeres every day. ✨ #Coyotas #StrongWomen #SonoraRoots