Ullr Fest is Breckenridge’s annual celebration dedicated to Ullr, the Norse god of snow. The event is all about welcoming winter and summoning snowfall in the most Breck way possible through costumes, tradition, and community. It features a Viking themed parade, town wide festivities, ski town rituals, and long standing traditions rooted in the belief that honoring Ullr brings a strong winter season. It’s a mix of myth, mountain culture, and collective joy that brings locals and visitors together to kick off winter. #skiseason #ullr