Tom Rogers, former President of @NBC Cable and a leading media strategist, lays out how major streaming platforms are racing to secure special event programming as the next big driver of audience growth. @Netflix, @amazon, @Apple, @Google, and @YouTube are all shifting significant attention toward high-impact live events, with #Christmas #Day #football standing out as a powerful example of this strategy in action. 🎄🏈 #amazon's experience with #thursday #night Football has paved the way for an expanded slate, proving that viewers are increasingly comfortable finding marquee sports matchups on streaming platforms rather than traditional broadcast TV. This success has encouraged the largest tech and media companies to double down on live sports and special-event content as a way to differentiate themselves in a crowded streaming market. 🚀📡 As audience habits evolve and competition intensifies, the pursuit of exclusive live events is becoming a central pillar of the streaming wars...