A new era for the Racers 🏁 Learfield and RacersAthletics have announced a 10-year multimedia rights partnership, effective January 1, 2026. The collaboration will elevate fan engagement, sponsorship opportunities, broadcast programming, and revenue generation through Learfield’s data-driven, enterprise-level solutions. Excited to help power the future of Murray State Athletics. 🔗 Link in bio for full details. #Learfield #MurrayState #GoRacers #CollegeAthletics #FanEngagement #SportsBusiness