The third #Avatar film just had one of the biggest-ever December openings in global box office history, and is likely to end up among the top ten highest-grossing films of all time. Still, James Cameron's super-franchise is showing some signs of diminishing returns. Increased global theatrical competition and its status as the third film in a franchise rather than a sequel with 13 years of hype will probably be enough to keep #FireandAsh from becoming the eighth $2 billion hit in box office history. 🔗 Link in bio for the full box office anaylsis. 📸 20th Century Studios