In honor of the end of the year, we're rounding up the most impactful beauty moments with the latest installment of Hypebae Best. As 2025 wraps up, it's impossible not to acknowledge all of the monumental moves made this year in the beauty category. In addition to buzzy new perfume launches like @Vyrao’s latex-infused fragrances and #BoySmells’ complex “Peachy Oudy,” the year also emphasized an increase in consumer awareness along with the growing interest in science-backed skincare ingredients over brand clout. Above all else, beauty fans in 2025 value transparency over gimmicks — with accessibility-forward brands like @Tilt Beauty at the forefront and innovative formulas like @fara homidi beauty’s quickly rising to cult-favorite status. As for trends, we've seen nostalgic beauty looks like 2016 makeup take over our TikTok feeds and new favorites like siren makeup, inspired by #Katseye’s Daniela, spark major inspiration. Photos: Courtesy of the brands