One hundred years ago, the Leica I opened a new way of seeing and changed photography forever.⁣ In 2025, we celebrated this anniversary around the world. And throughout the year, it was never just about the camera.⁣ It was, and always has been, about the people who use Leica to witness the world.⁣ Your curiosity, courage and sense for the right moment turn situations into stories and images into shared memories.⁣ As this special year comes to a close, we want to say thank you.⁣ Thank you to everyone who observes, questions and preserves what connects us.⁣ What remains is more than a century of photography.⁣ It is a community that continues what once began and keeps sharing the world in images.⁣ Because through your perception, persistence, clarity and above all your humanity, generations to come will see what photography is truly for:⁣ Staying in Touch With the World.⁣ ⁣ #Leica #LeicaCamera #🔴📷 #Leica100⁣