Our global rebrand this year was officially good as GOLD 🏆 We were excited this year to take home both the Established Excellence FastCompany Innovation by Design award and the Gold in Specialty Re-Branding/Brand Renovation of the Year from TheStevieAwards for the work on our Deloitte Digital rebrand!. Our Orb Foundry, which began as a #GenAI experiment, evolved into a tool capable of creating bespoke branded assets at speed and scale (including for our own brand.) It became a conversation starter around GenAI’s role in marketing, branding and content creation. Using the Orb Foundry for our rebrand last year—which has contributed to measurable brand impact—is a proof point for how we “walk the walk” in building AI-powered, scalable creative systems. 👏 Cheers to the teams who developed this tool that ultimately helped bring the new #DeloitteDigital brand to life—and special thanks to those that led the project forward: Tracey Arcabasso Smith, Trisha Pancio, Maggie Windsor Gross,...