MALIK NABERS x IHOP🥞🏈 IHOP tapped directly into fantasy football culture by teaming up with Malik Nabers to promote the return of its Bottomless Pancake promotion on January 5, leaning into one of the most infamous last place punishments in the game. The pairing works because Nabers’ season became a shared experience for fantasy managers everywhere after an early injury flipped draft night expectations and reshaped countless leagues. By embracing that moment with humor and self awareness, the campaign shows how athlete brand partnerships are evolving toward authenticity, relatability, and conversations fans are already having. #NIL #AthleteMarketing #SportsBusiness #MalikNabers #IHOP BrandPartnerships Out2Win