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DANIELLE AND ADOR: A QUIET FRACTURE IN K-POP’S POWER STRUCTURE Reports that Danielle’s contract with ADOR has been terminated mark a telling moment for K-pop. This is not a dramatic exit, but a controlled, legally framed separation — and that distinction matters. Rather than signalling chaos, the situation reflects an industry under pressure to modernise. As K-pop becomes fully embedded in global fashion and media, artists are no longer seen merely as talent, but as individuals with agency and long-term cultural value. Danielle’s case stands apart from NewJeans as a group, underscoring how fragmented idol contracts have become — and how fragile trust now is between artists and institutions. What’s unfolding is less a scandal than a recalibration. K-pop’s future will not be decided by hits alone, but by how power, responsibility and voice are redistributed behind the scenes. Hero: #Danielle About: NewJeans newjeans_official Editor of article: Sure Korea surekorea ISSUE: December ...

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