Big news! 🎉✨ Watch for us on the TODAY Show on Friday celebrating 20 years of magic with Christa Pitts and Chanda A. Bell. Join us as we look back on how our North Pole story grew into a tradition families love. ❤️ 📺 Watch on NBC, Peacock, or your favorite streaming platform. #20YearsOfCheer #TODAYShow #Santaverse #ElfontheShelf