In onboarding, reps don’t often struggle because they “don’t have the gift.”
They struggle because they haven’t had **50–100 real reps/roleplays** on the pitch yet.
Think about what you’re asking a new rep to do on day one: cold call, deliver a clear message, handle objections, and confidently book the next step. That’s a communication skill — and like any skill, it gets built through repetition.
The problem? Most leaders don’t have the time (or structure) to run 100 practice rounds per rep.
That’s where modern coaching wins: using AI role-play simulations built from your ICP, scripts, common objections, and FAQs so reps can practice on-demand, get scored, and improve fast — without draining manager bandwidth.
If your team’s results feel inconsistent, you might not have a talent problem…
You might have a **reps problem**.
How are you helping your reps practice right now?👇
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