Girls just want to have more protein — and the snack industry is cashing in. Once tied to the gym-bro stereotype of mysterious powders and potions, the category has gotten a glow-up, turning niche products into breakout hits. Today's protein snacks encompass a wide range of products, from meat sticks and chicken chips to popcorn and milk, as well as shakes and ice cream, all enriched with added protein. As women increasingly embrace strength training and high-protein diets, they're snapping up "clean ingredient" and "better-for-you" snack options in numbers brands say they've never seen before. Read more about how popular protein-forward brands are leaning in to the female-driven demand at the link in our bio. Story by Katherine Tangalakis-Lippert (Credit: Getty Images) #protein #weightloss #diets