It's been the first full year of Starbucks' CEO Brian Niccol's "Back to Starbucks" mission. So, how did it go?
Well, let's not beat around the bush: From a shareholder's perspective, pretty meh. By late December, Starbucks' stock had declined by more than 5% over the past year, compared to the broader stock market, which had increased by more than 16%.
But that's not what counts most with Business Insider's Katie Notopoulos, a consumer of Starbucks coffee (and its free public bathrooms).
Niccol's big vision was a return to Starbucks' glory days as a destination coffee shop where people wanted to sit and stay while sipping a drink — not a drive-thru for sugar syrup slop drinks ordered by phone.
Notopoulos fully welcomes a few of the changes. Others, not so much.
See what change Notopoulos thinks is terrible at the link in our bio.
Story by Katie Notopoulos
(Credit: Getty Images)
#starbucks #brianniccol #coffee