It has been a big year for rebranding efforts among major restaurant chains. As consumer tastes change — with value and experiential dining increasingly at the forefront — restaurant brands are seizing the moment to reinvent themselves: launching new logos, upgrading locations, and exploring new strategies to win over customers. Business Insider ranked each effort based on available financial performance and commentary from branding experts. See which rebrand is winning the Great Restaurant Reset so far at the link in our bio. Story by Katherine Tangalakis-Lippert (Credit: Getty Images; Tyler Le/Business Insider) #restaurantchains #restaurants #fastfood