100 Years of Leica - Shanghai
Shanghai, a city where tradition and innovation meet, became the stage for our 100 year anniversary in China. The Shanghai Post Museum and the iconic Bund were illuminated in Leica red, marking the beginning of a celebration that connects our heritage with new perspectives. Guests experienced reinterpretations of iconic Leica images, rare vintage cameras, historical craftsmanship and a photographic exhibition showcasing a century of creative dialogue between Leica and China. A dedicated fan festival brought together thousands of enthusiasts on site and online, turning Shanghai into a vibrant tribute to a hundred years of Leica storytelling.
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