Don’t miss the Vrbo Fiesta Bowl Parade presented by Lerner & Rowe — this Saturday, January 3rd in Central Phoenix! This free, family-friendly Arizona tradition features larger-than-life balloons, incredible floats, marching bands, community groups, and plenty of Fiesta Bowl magic, with WWE Superstar and Arizona native nikkigarcia leading the celebration as Grand Marshal. 📍 Central Phoenix 🎟️ Free & open to the public 📺 Live on Arizona’s Family (3TV & digital platforms) #fiestabowl #parade #myphx #phoenix #cfp