A watch event that felt truly out of this world. Landing at No. 2 in our #SothebysWrapped🎁 countdown, AREA_51 transformed the heart of Geneva with a crash-landed UFO and one of the most unconventional watch exhibitions of the year. The second collaboration between sothebyswatches and __heist_out, AREA_51 brought together 51 otherworldly watches, defined by radical design, experimental materials, and boundary-pushing creativity. Part spectacle, part auction, the event stood as one of the most talked-about moments of 2025, cementing its place near the very top of our annual countdown.