LET THE PARADE BEGIN! 🏈🌵🎉 wwe superstar and Arizona’s own Nikki Bella kicked off the festivities this morning, before serving as the Grand Marshal of the 2025-26 vrbo #FiestaBowl Parade presented by lernerandrowe! The march down Central Ave in Phoenix begins at 10 am and will air live on arizonasfamily 📺 3TV.