Countdown is a short-form commercial featuring Montreal Canadiens defenseman Arber Xhekaj, built around a simple idea: even on the busiest days, refueling matters. The spot intercuts Arber’s high-intensity training with a microwave countdown, using clever visual and audio cues to show how Healthy Choice fits seamlessly into his routine. Motivational, slightly humorous, and visually driven, the piece highlights convenience, variety, and great taste without slowing the pace. Legacy Labs led the project end-to-end, providing creative concept, scripting, production, editing, and final delivery for Healthy Choice. This film blends performance, personality, and product - proving that refuel moments don’t have to interrupt momentum. Produced by Legacy Labs Featuring: Arber Xhekaj Brand Partner: Healthy Choice #HealthyChoice #ChoosingGoodFeelsGreat #ArberXhekaj #LegacyLabs #ad