Matthew Schaefer’s focus wasn’t on becoming a marketer’s dream. The Islanders’ prized rookie longed only to be a superior NHL player as quickly as possible. But the combination of the No. 1 overall pick’s confident yet humble demeanor — along with his superb play — makes him not only a natural to be the face of the Islanders but a young, marketable star with broader appeal for the NHL. In the competitive New York market, Schaefer could eventually elevate the Islanders’ brand to equal footing with the Rangers, or better. For more on Schaefer’s marketability, visit the link in bio. #Isles #islanders #matthewschaefer #nhl #hockey