Most sales hiring problems aren’t a “talent” problem — they’re a process problem. One client told me something that stuck: once they started running consistent group meetings, they suddenly had a captive audience of 50–75 people every call. That volume let them explain the opportunity clearly, repeatedly, and at scale. Before that? They couldn’t find reps who were “sticky.” Zero traction. Fast forward three months: 8 reps onboarded, 3 already producing. The difference wasn’t luck. It was structure: ✅ a repeatable recruiting rhythm ✅ training they could rewatch and reference (huge for small teams juggling 10 roles) ✅ tighter follow-up and accountability If you want a stronger sales team, don’t start by “trying harder” to recruit. Start by building the machine that makes great reps more likely to join *and* stay. What’s one part of your hiring process you’d tighten up this quarter? #SalesLeadership #Recruiting #SalesTeam #Entrepreneurship #SmallBusiness #SalesGrowth