New Work ✨🎬 ZEISS | 100 years in the USA This was the primary campaign film for that milestone. One piece meant to carry a century of work forward, not just look back. We blended new footage with archival material to tell the story. A few highlights from the process 👇 • Period scenes built on virtual production, including a 1920s New York City and a 1950s science lab with early ZEISS microscopes 🏙️🔬 • Portraits across industries their work touches every day 👥 • A future-facing final chapter where things get a little more imaginative 🚀 • A shoot day at the ZEISS Innovation Center in California, filming real ZEISS staff doing real work that’s actively shaping the future 🎥 We use ZEISS lenses all the time and their lenses have been used to make some of the most iconic images ever captured. Films. Science. Space. Everyday life. Being trusted to help tell a piece of that story felt right at home in what we do. On to the next hundred! 💯 Directed, Edited & Sound Design: @drewdir...