Newlywed Zoe Dippel was enjoying a girls night at her sister-in-law’s house when they decided to peruse a baby book that her mother-in-law recently passed down. Among the milestones and sonogram photos was a carefully folded, seemingly mile-long receipt from grocery store H-E-B. It was dated June 20, 1997, a little time capsule of daily life for posterity. Though the receipt listed 122 everyday necessities like fruits and vegetables, baby food and diapers for twin baby girls, the total was just $155. At the urging of commenters, Dippel decided to tally up all the items on H-E-B’s shopping app, and even after painstakingly accounting for the slight price increase for curbside orders with a detailed spreadsheet, the present-day total rang in at nearly $500. That’s a staggering increase of about 220%. Link in bio for the full story 🔗 📹: zoedippel/TikTok