A brand-new virtual K-pop group, OWIS, just dropped their first teaser at the 40th Golden Disc Awards! ✨
Even though they’re a virtual group, what really caught everyone’s eye was the fact that real people showed up in the trailer 👀 That’s because OWIS’s story is actually based on the members’ real-life experiences.
OWIS stands for “Only When I Sleep,” and their concept is about girls who dreamed of becoming idols and end up making those dreams come true in a dream world 🥹
They’ll be moving back and forth between the real world and the virtual world when interacting with fans, which fits their concept perfectly.
And honestly, that’s why the hype is even bigger — OWIS is from ama (allmyanecdotes) the agency founded by Lee Haein (s2onlyone1), who was the creative director for KISS OF LIFE.
OWIS is set to bring something fresh to the K-pop scene in March 2026, so keep your eyes on them 👀🔥
제40회 골든디스크 어워즈에서 새로운 버추얼 K-팝 그룹 OWIS의 티저가 처음 공개됐습니다! ✨
버추얼 그룹임에도 트레일러에 실제 인물이 등장해 눈길을 끌었는...