Korea’s leading designer brand and ever-evolving art fashion house, SONGZIO (songzio_official), has unveiled its 2026 S/S campaign with global ambassador Seonghwa of ATEEZ (ateez_official_ / _starhwa_ )!
This campaign is divided into five acts, each expressing discipline, fragmentation, the present embracing the past, tangled time, and unbound freedom. Through bold contrasts in pattern, texture, and color, SONGZIO completes its vision of Oriental Futurism and an East-inspired future aesthetic.
Seonghwa appears as a traveler who moves freely across time and space, delivering intense immersion and expressive power. The campaign visually interprets SONGZIO’s 26 S/S collection, which challenges conventional ideas of time, form, culture — and even what clothing can be.
And on January 21, SONGZIO is heading to Paris Fashion Week to present its 26 F/W collection. After Seonghwa lit up the runway last season, we can’t help but wonder… will we see him there again this time? 👀🔥
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