JONATHAN ANDERSON’S DIOR IN SEOUL Jonathan Anderson unveiled his first Dior collection in Seoul, marking the opening of the redesigned Dior Seongsu concept store. The space references the House’s original Colifichet boutique and a contemporary interpretation of the 30 Montaigne grey, brought to life through playful bellboy objects and stacked package installations. New versions of the Lady Dior, the literary inspired Dior Book Tote, and the Dior Bow bag connected Dior’s heritage with a forward looking vision. The purpose of the event was to celebrate Anderson’s debut for the House and introduce this new creative chapter to the Korean audience. The red carpet was led by Dior House Ambassadors Han So Hee, k-pop group Cortis and Kim Min Ju, who posed for the press at the Seongsu location. They were joined by Min Gyu, Kim Min-Ju, Nam Joo Hyuk, Kim Yun-A, and the group Roh Jeong-Eui, highlighting the importance of the occasion for Dior in Seoul. Celeb: Han So Hee, Cortis, Kim Min Ju xee...