😂 The Nürburgring just saw a record no manufacturer usually wants to claim: the slowest lap ever.
The French-made Ligier JS50 microcar crawled around the 12.9-mile circuit in a grueling 28 minutes and 25 seconds, shattering the previous “slow record” held by a 1960 Trabant.
With a top speed legally limited to 28 mph and an engine producing only 8 horsepower, the car focused entirely on fuel efficiency rather than adrenaline.
This deliberate marketing stunt highlighted the humor of taking a “license-free” commuter car to the world’s most dangerous race track.
Does this kind of self-aware marketing make you more interested in the brand than a traditional speed record would?
What are your thoughts? 🤔💭
Featuring Media From Ligier Automotive
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