"Working hard to broaden their community beyond their immediate and local scope, innova launched the Recording Assistance Program in 1994, which allowed for an “artist-first” business model that rejected the profit-based nature of most “mainstream” record labels, seemingly welcoming the DIY spirit into the domain of experimental and contemporary classical music." Yaz Lancaster dives into the history of innova Recordings as they celebrate 40 years of collaboration with groundbreaking artists. Read more on our story-telling pod, I CARE IF YOU LISTEN! *link in bio*