We are very proud to announce our 2026 NIL partnership with Boise State Football Wide Receiver and former Eagle High School quarterback ben.ford14. Not only did we love his last name 😊we are really excited to partner with a Boise State athlete who has Idaho roots and a deep connection to his community in the Treasure Valley. Make sure to follow along as we share Ben's journey back to the Blue after sustaining a season ending injury against UNLV in the 2025 season. Looking forward to an amazing season with you, Ben! #builtfordtough #fordfamily