"I think in this age of AI, it’s easy to feel like you are so far behind the curve relative to your peers. ... Well, just start somewhere and start experimenting.” Armen Najarian, former CMO at Get_Sift, joined the Marketing Beyond podcast to talk with Alan Hart about the value of bold experimentation and cross-functional, innovative thinking in driving marketing-led growth that contributes to the overall success of Sift. Lessons applicable to most any business. You can hear their full conversation from the link in our bio, and then subscribe to our Marketing Beyond podcast to hear candid takes from senior marketing leaders shaping the industry. #DDPodcasts