A first-of-its-kind NIL activation with real results. 💥 sonicdrivein and ou_softball launched a landmark partnership in May 2025, featuring the first outdoor female-only field logo sponsorship in college athletics. Then came the carhop takeover. The entire team worked a shift at a local Sonic, creating an unforgettable fan experience and driving major business impact: 📈 +61% sales 🚗 +81% traffic vs. the prior four weeks Powered by Learfield Impact, this is NIL done right by connecting brands, student-athletes, and fans in authentic ways. #LearfieldImpact #NIL #CollegeSoftball #WomenInSports #BrandPartnership #FanEngagement #CollegeAthletics