This brand is entering the new year like a ton of bricks, or maybe just one very chic cinder block 🚧We went into build-it-bae mode to unbox the introductory drop from @prizeinside, created by @ceezemc. Known as the Cinder Block Bag, this glittering piece is crafted to resemble an actual block of concrete. It dangles from an industrial silver chain and puts a stylish emphasis on construction 😉With a mission of bold brutalism and a surprise hidden in every item, this is a brand to watch. What are your thoughts? Video: Hypebae. #hypebae #fashiontiktok #unboxing #brutalism #newbrand