PSA 📢 Ever seen a tester in places like Sephora or Ulta Beauty that looks completely off compared to campaign imagery? A lot of the time it’s because the cap has been left off, which compromises the integrity of the product. In the PD world, we call this shrinkage, and it’s exactly what happened here with @tomfordbeauty’s bullet lipsticks. When they’re properly capped after use, they’re actually quite beautiful 💄 The more you know! #makeup #beautytok #bulletlipstick #airtight #productdevelopment