IS IT THE PRODUCT OR THE PACKAGING? 👀@Benefit Cosmetics’ gondola caught my eye in store because of their new POREfessional De-Gunker. As a product developer, the very first thing I clock when I’m scanning a shelf is packaging, and this applicator immediately stood out to me because I could tell it was custom and not something stock I’ve seen done before. They did something genuinely novel here by expanding on one of their most iconic franchises in a way that feels very on-brand and very intentional, and I think longtime Benefit fans are going to appreciate this. Plus she’s satisfying! 😅 So curious where this puts them momentum wise and whether this kind of innovation signals to other brand to niche heavy into a specific skin concern they can own like PORES in 2026 🤔 #beautyindustry #makeupreview #benefit #makeup #beautytok