Most Instagram advice breaks down the what of posting. Very little helps you decide why you’re doing it in the first place! 👀 📖 Our latest guide answers the questions we hear most from creators and small businesses using Instagram as a growth channel: “How to choose the right account type, how different formats behave, how to think about consistency, and how to connect effort to outcomes?!” The guide is designed as a reference you can come back to as your strategy evolves in 2026! 💪🏽 🔗 Full scoop on the Buffer blog — link in bio! #instagramforbusiness