Sandeep Seth, CMO of COACH, shares how the brand embraced video experimentation to understand how to make effective YouTube ad creative. Subscribe to YouTube Advertisers → youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → twitter.com/YTAdvertisers Stay connected with YouTube Re:View → bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.