The ad, “Until the Bitter End,” was produced by the New York-based ad agency Atlantic, and depicted the Blockbuster as a post-apocalyptic survivor with one customer: a cockroach named Steve. The ad didn’t air on TV but was posted on Blockbuster’s Instagram account during the halftime show Sunday afternoon. By Monday morning, the phones at the Bend Blockbuster on NE Revere Avenue — the last Blockbuster on Earth — were ringing. Read more at the link in our bio. 🪳 #superbowl #superbowlad #blockbuster #bendor #oregon #lastblockbuster