New York Jets rookie Ahmad "Sauce" Gardner signed a very interesting deal with Buffalo Wild Wings a few weeks ago. The restaurant chain partnered with him to release a custom sauce, aptly called the Sauce Sauce, on August 31st and it's available nationwide at Buffalo Wild Wings locations through football season.⁣ ⁣ Where some athletes get a sneaker, he gets a sauce. This is overall a good move for Gardner as it will help him grow his brand and name awareness as he enters his first year in the NFL.⁣ ⁣ [source: @sportsbusinessjournal]⁣ ⁣ #afrugalathlete #AhmadGardner #betterwithsauce #partnership #endorsementdeal #brandmanagement #moneymanagement #BuffaloWildWings