LeBron James and Maverick Carter's LRMR Ventures along with SC.Holdings, a private equity and strategic advisory firm, have invested $30 million in Canyon Bicycles, a direct-to-consumer bicycle brand. Their investment values Canyon at $750 million and will be used to help the German-based company expand in the U.S.⁣ ⁣ It's no secret that Lebron has a very large investment portfolio (which includes investments in 3 major league teams). However, the U.S. bicycle market grew during the pandemic, making this a good addition to his portfolio.⁣ ⁣ [source: @frontofficesports]⁣ ⁣ #LebronJames #LRMRVentures #Canyon #investing #moneymanagement #businessportfolio #partnership #cycling