Retired NASCAR driver Dale Earnhardt Jr. is launching a vodka company, High Rock Vodka, with his wife Amy this spring. The new vodka brand is 88 proof, symbolic of Earnhardt’s number when he competed for Hendrick Motorsports in the latter half of his Nascar career.⁣ ⁣ Dale is an accomplished business owner. In addition to High Rock Vodka, some of his previous business ventures include a multimedia content network, a North Carolina based bar and nightclub, and some automotive dealerships in Florida. He's said that having business ventures outside of racing was important to him and that he is focusing on "equity things" that should succeed long term.⁣ ⁣ [source: @frontofficesports]⁣ ⁣ #afrugalathlete #DaleEarnhardtJr #NASCAR #HighRockVodka #businessventures #businessowner #moneymanagement #lifeaftersports