Miami Hurricanes QB D'Eriq King has signed an NIL deal with the @flapanthers of the @NHL. This makes him the first college athlete to sign an NIL deal with a pro sports team. King will attend Panthers games, design concession and merchandise items, and work with the team to create engaging social content, all while profiting off his name, image, and likeness.⁣ ⁣ “The key is that it is a marketing and endorsement deal, not a traditional contract. It’s a brand doing a deal, no different than Nike or Adidas doing a deal with an athlete.”⁣ ⁣ [source: @forbes]⁣ ⁣ #afrugalathlete #FloridaPanthers #DEriqKing #NIL #collegeathlete #brandmanagement #endorsements