The Phoenix Mercury and Bally’s Corporation struck a $66M sports betting deal last week. This deal marks the first gaming access deal with a professional women's sports team and is the largest official team sponsorship in women’s sports history.⁣ ⁣ Bally will be the exclusive sports betting partner of the Phoenix Mercury for the next 15 years. The partnership will help increase the momentum surrounding the WNBA, create a bigger platform for the Mercury, and deliver fan engagement on an unprecedented level, helping to advance women's sports as a whole.⁣ ⁣ [source: prnewswire.com]⁣ ⁣ #afrugalathlete #PhoenixMercury #Bally #BallySports #sportsbetting #sponsorship #partnership #WNBA