Whether you like the Paul brothers or not, they are here to stay. The influencer market is growing and athletes aren’t the only ones now that can get eyeballs or push a crowd. Now is more important than ever for athletes to brand themselves if they want to be able to secure unique opportunities outside of their sport. The Paul brothers have the influencer playbook down and it would be smart for athletes to take notes. Do you consider the Paul brothers athletes now? #athleteinfluencer #influencermarketing #paulbrothers