Rule 40 of the Olympic Charter governs how Olympic athletes can commercialize their name, image, and likeness in the weeks before, during, and after the Olympic games. This year, a relaxed rule 40 will allow athletes greater endorsement opportunities at the Tokyo Games.⁣ ⁣ American Olympians will now be able to appear in sponsors’ ads and messages. They will also be able to engage new personal sponsors and carry on with financial and creative negotiations during what used to be a blackout period and will get to shout out to their sponsors during the Games. Social media posts will not put them at as much of a risk to stripped medals, fines, or disqualification.⁣ ⁣ [source: @swimmingworldmag]⁣ ⁣ #afrugalathlete #olympics #rule40 #NIL #endorsements #moneymanagement