A new sports beverage drink has been launched today. Created by Bar Malik and Kyle Kuzma, Barcode will be a vegan sports drink that Malik described as ‘if Gatorade was healthy it would taste like this.’ Its two initial flavors are watermelon and lemon-lime. The bottles are unique and come equipped with a scannable QR code that allows customers to receive curated content through augmented reality.⁣ ⁣ ⁣ Kyle Kuzma is following in the footsteps of other smart financial athletes such as Kobe Bryant with Body Armor. Brand management is key for success off the court and after one’s playing career.⁣ ⁣ ⁣ [source: @forbes]⁣ ⁣ ⁣ #afrugalathlete #KyleKuzma #BarMalik #Barcode #NBA #brand #brandmanagement #moneymonagement